5 Social Media Platforms You Need to Know About in 2025
The social media landscape is always evolving. New platforms emerge, trends change, and user behavior shifts. As we approach 2025, it’s essential for businesses, content creators, and social media enthusiasts to stay on top of the latest trends. While the big players like Facebook, Instagram, and Twitter remain important, newer platforms are gaining traction and shaping the future of social media.
Here are five social media platforms you need to know about in 2025, whether you’re looking to grow your brand, expand your audience, or just keep up with digital trends.
1. TikTok: The Reigning King of Short-Form Video Content
TikTok has dominated the social media scene since its rise in popularity, and it’s not slowing down. With its innovative short-form video format, TikTok is a powerhouse for entertainment, education, and brand promotions.
What to expect in 2025:
- TikTok’s algorithms are becoming more sophisticated, offering hyper-targeted advertising and content discovery.
- The rise of TikTok Shops allows businesses to sell directly within the app, making it an essential platform for e-commerce.
- TikTok will continue to lead trends in video content, challenges, and viral moments.
Why it matters: If you’re looking to reach younger audiences, TikTok is essential. Brands can collaborate with influencers, engage in viral challenges, and utilize paid ads to boost visibility.
2. BeReal: The Authenticity Movement
In a world of polished social media profiles and filters, BeReal is bringing authenticity to the forefront. Launched as an anti-Instagram, BeReal encourages users to share real, unfiltered moments of their day. The app prompts users once a day to take a photo of whatever they’re doing, in an effort to provide a more genuine experience.
What to expect in 2025:
- BeReal’s focus on authenticity will appeal to users frustrated with curated content on other platforms.
- More brands and influencers will explore BeReal as a way to connect with their audiences on a deeper, more authentic level.
Why it matters: If you want to show your brand’s human side and build trust with your audience, BeReal is a great platform to experiment with. It’s a great way to showcase behind-the-scenes content, share real-life experiences, and engage with your followers on a personal level.
3. Clubhouse: The Voice of Social Media
While Clubhouse started as an invite-only platform, it has quickly evolved into a popular space for live audio discussions. Users can join rooms where they participate in conversations on a wide range of topics, from business to personal development and everything in between.
What to expect in 2025:
- Clubhouse will continue to thrive as a platform for live audio content and niche discussions.
- Event-based features will allow brands and influencers to host exclusive talks and webinars for followers.
- The integration of audio-based shopping experiences will make it an even more valuable tool for businesses.
Why it matters: Clubhouse is the perfect platform if you want to create real-time, in-depth conversations with your audience. It offers a unique opportunity to build a community through voice and foster discussions that can’t be replicated on text-based platforms.
4. LinkedIn: The Professional Network’s New Face
Although LinkedIn has always been the go-to platform for professionals, it’s evolving into a more dynamic social network for content creation. LinkedIn now supports a variety of multimedia formats, including videos, articles, and carousel posts.
What to expect in 2025:
- LinkedIn will continue to position itself as a hub for thought leadership, networking, and job opportunities.
- The rise of LinkedIn Live will allow businesses to host live webinars, workshops, and networking events.
- Personal branding on LinkedIn will become more interactive, with the platform embracing community-building elements like group chats and direct messaging.
Why it matters: LinkedIn is a crucial platform for professionals looking to grow their personal brand or network in their industry. If you want to connect with other professionals, showcase your expertise, or share career achievements, LinkedIn is the platform for you.
5. Discord: The Future of Community Engagement
Discord, originally designed for gamers, has expanded beyond its initial niche. Today, it’s used by all kinds of communities—from hobbyists and fans to professionals and creators. With features like voice channels, video chat, and customized servers, Discord is becoming a key player for online communities.
What to expect in 2025:
- Discord will continue to be a central hub for community-driven interactions, including brand communities, fan clubs, and exclusive groups.
- The platform will incorporate more monetization features, such as paid memberships and exclusive content for communities.
- Integration with other social platforms will allow creators to share their Discord communities seamlessly across multiple networks.
Why it matters: Discord’s ability to create private communities makes it an ideal choice for brands, influencers, and creators who want to develop a loyal following. If you’re focused on niche groups or offering exclusive content, Discord provides a unique and interactive experience for your audience.
Conclusion: Stay Ahead of the Curve in 2025
As social media continues to evolve, staying updated with the latest platforms and trends will give you an edge in reaching your target audience. TikTok, BeReal, Clubhouse, LinkedIn, and Discord are all gaining momentum and will play a significant role in shaping how we engage online in 2025.
By embracing these platforms, you can expand your brand’s reach, connect with new audiences, and stay at the forefront of digital trends. Each platform offers unique opportunities, and understanding their strengths will allow you to leverage them for success in the coming years.
